Emma Williams | Graphic Design & Illustration

Old SLO Trolley Advertising campaign for the San Luis Obispo Trolley system aimed at families and tourists visiting from out of town. Collaboration with fellow design student Tamara Alexander. Tamara helped the photographers mask out the photos, applied textures to the images, and created the hot air balloon illustration. I arranged the collages and set the typography for all the collateral. 2013 Advertising, Graphic Design
Berkeley Farms Product redesign of Berkeley Farms Reduced Fat Milk. The redesign aims at capturing the rich heritage associated with Berkeley Farms
and is inspired by labels found on early milk bottles. 2013 Graphic Design, Packaging
The Pocket ABC Zoo Children’s portable, educational card game for iPad and iPhone featuring colorful animal illustrations that represent each letter of the alphabet. 2013 Graphic Design, Illustration, UI/UX
The Re/Collecting Project Re/Co is an ethnic studies memory project of California’s Central Coast. Their aim is to digitally capture and make publicly accessible the rich history of the diverse communities of the Central Coast region. 2013 Branding, Graphic Design
The Whole Nine Yards Mid century modern and retro inspired textile study. Fabrics printed on 100% Kona Cotton. 2013 Packaging, Pattern Design, Textile Design
Central Coast Pasty Co. Identity system based on an existing pasty company in downtown San Luis Obispo. The primary mark emphasizes the restaurant's unique California twist on a traditionally British food. 2013 Branding, Graphic Design
National Coalition for the Homeless Hypothetical promotional package design for the National Coalition for the Homeless. The contents of the package serve to spread awareness and understanding about the homeless condition in the United States, as well as encourage viewers to take action in their own communities. 2013 Graphic Design, Typography
The Brave Pelican Illustrated spreads for a children's e-book educating young readers on the disastrous effects of an oil spill on the environment. The book follows the tragic story of a pelican after his home has been destroyed by a recent oil spill. Poem by Jesse Velez. 2013 Illustration, UI/UX
SLOIFF Surf Nite One Sheet Poster for the San Luis Obispo International Film Festival's Surf Nite featuring the premier of Storm Surfers 3D and The Ride.

Art Director: Tamara Alexander
Designer: Emma Williams
Lead Photographer: James Galt
Assistant Photographers: Jenny Love, Erin Parker 2013 Graphic Design, Print Design
Cal Poly Art & Design Student Survival Guide A survival guide for incoming Cal Poly freshman new to the art and design department. Sticky notes are a favorite tool for many designers and were the primary inspiration for the imagery in this book. All illustrations were done in ball point pen on actual sticky notes and were photographed and color corrected in Photoshop. 2013 Graphic Design, Print Design
Oregon Shakespeare Festival Poster An unofficial poster campaign promoting the Oregon Shakespeare Festival's unique rendition of A Midsummer Night's Dream. 2013 Graphic Design, Illustration, Typography
Cal Poly SCE Concrete Canoe 2011-2012 Students of Cal Poly's Society of Civil Engineers design and race a concrete canoe every year, competing against other colleges in regional and national championships. Each canoe had a different theme, this year's theme being the California Gold Rush. Canoe graphics designed in Illustrator and transferred onto the canoe through a staining process. Designs won first place in both the 2012 regional and national championships. 2012 Graphic Design, Illustration
Taking Life SLO Taking Life SLO is a collection of articles from fellow Cal Poly Graphic Design students highlighting what is unique to the city of San Luis Obispo. If you are planning a trip to SLO any time soon, this website serves as your guide to the fun, the delicious, and the quirky aspects of this college town. 2012 Web Design
Staying Healthy Campaign Tissue box campaign communicating the importance of vitamin C and how it is essential for a healthy immune system. The colorful patterns on the boxes remind the consumer of specific fruits that are high in vitamin C and will hopefully encourage them to take care of their immune system during flu season. 2011 Graphic Design, Packaging, Pattern Design
Motion Narrative A series of three panels depicting the motions of the fishing lure as well as the underwater environment. The panels illustrate the passage of time in a cinematic way. 2012 Fine Arts, Illustration, Storyboarding
Fine Art Samples of various fine art pieces 2012 Illustration, Fine Arts, Painting